Television continues to dominate Italy’s media landscape, remaining the most widely used form of communication, according to the 20th Censis Report on Communication, which was presented at the Senate Library on Friday.
The report, published by the respected research institute Censis, revealed that an overwhelming 94.1% of Italians watched television in 2024. While the internet is also a dominant force in modern communication, it trailed slightly behind, with 90.1% of the population utilizing online services.
Smartphones, a crucial tool for digital engagement, were owned by 89.3% of Italians last year, further underscoring the nation’s growing reliance on mobile technology. Social media usage also continued to rise, with 85.3% of Italians engaging with platforms in 2024, marking an increase of 3.3 percentage points from the previous year.
Among younger demographics, Instagram emerged as the leading social media platform, used by 78.1% of individuals aged 14 to 29. YouTube followed closely, with 77.6% of young Italians watching content on the video-sharing platform, while TikTok saw significant engagement, reaching 64.2% within the same age group.
The findings highlight the continued coexistence of traditional and digital media in Italy, with television retaining its central role despite the rapid expansion of online platforms. The report signals ongoing shifts in media consumption patterns, particularly among younger generations, as the influence of digital media continues to grow.
Source: ANSA