Manchester United fans have expressed outrage and disappointment after the club increased the price of most season tickets by 5%.
The club said the hike – from which under-16s were exempt – was necessary to stay financially stable, but it has been branded “ridiculous” and “greedy” by some fans.
Season ticket holders will pay an extra £2.50 per game on average.
“For several months we have argued long and hard that the club need to look at the big picture and freeze ticket prices for next season,” said The Manchester United Supporters Trust.
“Other clubs have done that already and at United it would have sent a powerful message about the need for everyone to pull together to get the club out of the very difficult position it finds itself in.”
Its the third year in a row in which season ticket prices have risen.
Fans on social media have been protesting the decision, with one calling Manchester United a “greedy club”.
Another wrote on X: “Our owners spoke about the importance of fan engagement, then announced these ridiculous ticket increases after zero consultation. Utterly despicable.”
But some more readily accepted the price rise, with one X user writing: “Not as bad as I was expecting to be fair.”
Omar Berrada, chief executive of Manchester United, said: “We appreciate the loyal and patient support of our fans, and particularly our season ticket holders who represent the core of our match-going support base.
“We understand the importance of their backing for the team and have worked hard to come up with a pricing package that is fair and reasonable.”