Apple has been sued in federal court over what plaintiffs allege is false advertising of several Apple Intelligence features.
Filed Wednesday in U.S. District Court in San Jose, the suit seeks class-action status and damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices. Plaintiffs claim that device owners haven’t received the Apple Intelligence features they were promised.
“Apple’s advertisements [cultivated] a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” reads the complaint filed by attorneys for the plaintiffs. “Contrary to defendant’s claims of advanced AI capabilities, the products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance.”
The suit is the latest headache for Apple as it struggles to bring highly anticipated Apple Intelligence capabilities to market. Bloomberg reported Thursday that Apple CEO Tim Cook “has lost confidence in the ability of AI head John Giannandrea to execute on product development.”