LEGO has reported another strong financial performance, with first-half revenue rising 21% to a record DKK 41.9 billion, equivalent to around $6.54 billion.
The Danish toy group said consumer sales increased 22% compared with the first half of 2025, allowing the company to gain market share and outperform the wider global toy market.
Net profit rose even faster, increasing 32% to DKK 8.6 billion, while operating profit climbed 22% to DKK 10.9 billion. Free cash flow also increased to DKK 2.1 billion, compared with DKK 1.7 billion a year earlier.
The company attributed the growth to strong demand across major markets, including the Americas, Western Europe, Asia Pacific and Central and Eastern Europe, the Middle East and Africa. Its strongest-selling ranges included Speed Champions, Botanicals, Technic, LEGO Icons and Star Wars.
LEGO is also increasing investment in long-term growth, including factory capacity, sustainable materials, solar energy and digital technology. The group has tripled its software engineering workforce and is developing interactive products through its new SMART Play platform, combining traditional physical bricks with digital experiences.
